Ending my 2.5 years at Bloomr.SG (Mediacorp)Today, dated 26th May 2021 marks the end of my chapter with Bloomr.SG. In the blink of an eye two and a half years flew by. We launched…May 26, 2021May 26, 2021
Published inBloomrSGAI Algorithms and Life LessonsIf we closely observe AI algorithms, we can draw analogies between the workings of AI algorithms and life lessons — and human nature.May 10, 2021May 10, 2021
Published inBloomrSGWinning Strategies for Great Customer Experience — Part 3The first part on “Winning Strategies for Great Customer Experience” was about DEFINING targets and brand purpose, and the second part was…Apr 5, 2021Apr 5, 2021
Published inBloomrSGWinning Strategies for Great Customer Experience — Part 2In my previous article on “Winning Strategies for Great Customer Experience — Part 1” I had outlined some best practices on defining…Mar 25, 2021Mar 25, 2021
Published inBloomrSGWinning Strategies for Great Customer Experience — Part 1The recent shifts in consumer behaviours, lifestyle, expectations and mindsets brought about by COVID-19 are pushing brands to transform…Mar 10, 2021Mar 10, 2021
Published inBloomrSGStrategies to Solve Problems in Times of UncertaintyThere’s at least one solution or outcome for even the most inscrutable problem out there. We are all involved with problem solving at…Jan 6, 2021Jan 6, 2021
Published inBloomrSGEffective Listening for Great AdvertisingThe main goal of advertising is that it should resonate with its audience. When a favourite or a not-yet-favourite brand speaks to us in a…Oct 20, 2020Oct 20, 2020
Published inBloomrSGConceptualising Product Innovation in Media — A Hybrid of Creativity and TechnologyHere’s my take on media companies — Unless media companies step up and transform their view and abilities on product innovation, they will…Aug 26, 2020Aug 26, 2020
Published inBloomrSGDriving Personalisation on the Path of Privacy using First-Party Data: An Approach to Responsible…With heightened expectations about privacy, first party data has become one of the most valuable assets that brands have. It paints a…Jun 30, 2020Jun 30, 2020
Published inBloomrSGRedefining the Next Normal in a Post-Pandemic EraAs each week of our shared reality has unfolded, our new found Pandora’s box of emotions, thoughts and motivation that were hidden within…May 3, 2020May 3, 2020
